How to spot a Fake Rolex ?

juni 08, 2023

How to spot a Fake Rolex ?

When it comes to luxury watches, the name Rolex is synonymous with prestige, quality, and precision. This Swiss watch manufacturer has been producing high-quality timepieces since its inception in 1905, with a reputation for impeccable craftsmanship and attention to detail. As a result, Rolex watches are highly sought after, and often faked. Whether you are considering purchasing a pre-owned Rolex or want to ensure that the watch you already own is authentic, it's essential to be armed with the knowledge to distinguish between a genuine and counterfeit Rolex.

In this article, we'll cover six crucial aspects to help you identify a fake Rolex watch. These include examining the model and serial numbers, checking the crown and logo, scrutinizing the dial and second hand, assessing the quality of the materials, inspecting the movement, and weighing the overall craftsmanship.

Model and Serial Numbers

A Rolex watch's model and serial numbers provide valuable information about its authenticity. Each genuine Rolex timepiece has a unique serial number engraved on the side of the case, which corresponds to the watch's production date. The model number, also known as the reference number, is engraved on the opposite side of the case and indicates the watch's design and features.

Model Number

The model number is a four to six-digit code that specifies the watch's model, material, and type of bezel. For instance, a gold Rolex Submariner with a black bezel will have a different model number than a stainless steel version with a blue bezel. Familiarize yourself with the appropriate model number for the watch you are interested in, and compare it to the one on the watch you are assessing.

Counterfeiters often use generic model numbers that don't correspond to a real Rolex design or make mistakes in the numbering. For example, a fake Rolex may have a model number that starts with a "9" when it should start with a "1."

Serial Number

The serial number is a unique code that correlates with the production date of the watch. Over the years, Rolex has made changes to the serial number system, but generally, the number increases as the production date becomes more recent. This information can be helpful in determining the authenticity of the watch, as a fake Rolex may have a serial number that is inconsistent with its supposed production date.

Keep in mind that counterfeiters may attempt to use a genuine serial number on a fake watch. Therefore, it's essential to check other aspects of the watch to confirm its authenticity.

Crown and Logo

The crown and Rolex logo are essential indicators of the watch's authenticity. The Rolex crown is a small, meticulously crafted piece affixed to the watch's winding mechanism, while the logo is prominently displayed on the watch's dial.


A genuine Rolex crown will have a finely detailed and symmetrical design, with the ridges on the crown's edge sharp and evenly spaced. The crown on a fake Rolex may have uneven ridges or a less intricate design. Additionally, authentic Rolex watches feature a subtle, small dot beneath the crown on models with a screw-down crown. This detail is frequently overlooked by counterfeiters.


The Rolex logo consists of the five-pointed crown emblem above the brand name in all capital letters. On a genuine Rolex, the logo is crisp, clear, and precisely positioned. A fake Rolex may have an off-center logo, uneven letter spacing, or other inconsistencies in the design.

Dial and Second Hand

The dial and second hand are essential elements of a Rolex watch and can provide clues about its authenticity.


The dial of a genuine Rolex is made with exceptional attention to detail and precision. The hour markers, text, and logos should be perfectly aligned and spaced, and the luminescent material on the hour markers and hands should be evenly applied. A counterfeit Rolex may have misaligned or unevenly spaced elements, poorly applied luminescent material, or a lower-quality finish.

Second Hand

Rolex watches are known for their smooth, sweeping second hand movement, which is a result of the high-quality mechanical movements used in these timepieces. A fake Rolex may have a second hand that ticks or jumps, rather than smoothly sweeping around the dial. However, some high-quality counterfeit Rolex watches can mimic the smooth motion, so it's crucial to examine other features of the watch as well.

Quality of Materials

Rolex uses only the finest materials in the production of their watches, including 904L stainless steel, 18-karat gold, and precious stones for certain models. Counterfeit Rolex watches may use inferior materials, which can be identified through close examination.

Gold and Stainless Steel

Authentic Rolex watches made from gold or stainless steel will have a consistent, high-quality finish, and the gold will not show signs of flaking or discoloration. Fake Rolex watches may use lower-quality gold plating or a lower grade of stainless steel, resulting in a less refined appearance.

Precious Stones

Rolex watches with diamond or gemstone hour markers use only genuine, high-quality stones. A fake Rolex may use imitation stones, which can be identified by their appearance or the way they are set into the dial.


The movement is the heart of a Rolex watch, and understanding how it works can help you identify a fake. Rolex watches use mechanical movements, which are powered by a mainspring and regulated by a balance wheel and escapement. These movements are known for their precision, reliability, and durability.

Many counterfeit Rolex watches use cheaper quartz movements, which can be identified by the ticking motion of the second hand, as mentioned earlier. However, some high-quality fake Rolex watches may use mechanical movements that closely mimic the genuine article. In these cases, it may be necessary to have the watch inspected by a qualified watchmaker to determine its authenticity.

Overall Craftsmanship

Finally, the overall craftsmanship of a Rolex watch can be a telling sign of its authenticity. Genuine Rolex watches are meticulously crafted, with every detail executed to perfection. Counterfeit watches, on the other hand, often exhibit lower-quality workmanship and materials.

When examining a Rolex watch for authenticity, consider the watch as a whole, and look for any inconsistencies or imperfections. The combination of model and serial numbers, crown and logo, dial and second hand, quality of materials, movement, and overall craftsmanship should all align with the high standards of a genuine Rolex timepiece.

Bracelet and Clasp

Another aspect to consider when determining the authenticity of a Rolex watch is the bracelet and clasp. Genuine Rolex watches are equipped with high-quality bracelets and clasps made from the same premium materials as the rest of the watch, such as 904L stainless steel or 18-karat gold.


The bracelet of an authentic Rolex watch will have a smooth, sturdy, and consistent finish. The links will be solid and well-aligned, and they should not exhibit any signs of pinching or distortion. Fake Rolex watches may have bracelets with lower-quality materials, less refined finishes, or poorly aligned links.


The clasp on a genuine Rolex watch is another indicator of authenticity. Authentic Rolex clasps feature the brand's signature crown logo, along with a precise and secure closure mechanism. A fake Rolex may have a poorly designed clasp with an ill-fitting closure or an off-center or poorly detailed crown logo.

Hologram Sticker

Rolex watches produced before 2007 feature a hologram sticker on the case back as a security measure. This hologram can provide valuable information when trying to spot a fake Rolex.

Hologram Design

The hologram sticker on a genuine Rolex watch features a complex, multi-dimensional design with the Rolex crown logo and reference number. When viewed from different angles, the hologram should change appearance, creating a sense of depth and movement. Counterfeit watches may have a less sophisticated hologram design that does not display the same depth or movement.

Sticker Placement

The placement of the hologram sticker is also important. On real Rolex watches, the hologram sticker is precisely centered on the case back, with no visible gaps or misalignments. A fake Rolex may have the hologram sticker placed off-center or with noticeable gaps or crooked alignment.

In conclusion, identifying a fake Rolex involves examining several aspects of the watch, including the model and serial numbers, crown and logo, dial and second hand, quality of materials, movement, overall craftsmanship, bracelet and clasp, and hologram sticker. By familiarizing yourself with the features of genuine Rolex watches and being vigilant in your inspections, you can confidently verify the authenticity of a Rolex watch and avoid falling victim to counterfeit timepieces.

Remember that while these indicators can be helpful in spotting fake Rolex watches, some high-quality counterfeits may still pass casual inspection. If you are uncertain about a watch's authenticity, it is always best to consult a reputable watchmaker or authorized Rolex dealer for a professional assessment.